OVerview
Designed a mobile-first, high-converting landing page for People’s Choice Beef Jerky, targeting athletes and fitness-conscious consumers. The goal was to highlight the brand’s high-protein content, clean ingredients, and performance benefits, driving engagement and conversions across all screen sizes.
Problem
Athletes seek clean, high-protein snacks, but jerky is often overlooked as a performance fuel. The challenge was to position People’s Choice Beef Jerky as the ideal protein source, clearly communicating its nutritional benefits while creating an intuitive shopping experience.
Solution
Mobile-First & Responsive Design: Optimized for seamless navigation on all screen sizes, ensuring a smooth user experience from mobile to desktop.
High-Impact Visuals & Messaging: Bold typography, crisp product imagery, and clear nutritional highlights emphasize protein benefits per bite.
Conversion-Driven Layout: Strategically placed CTAs ("Shop Now") and a simplified product selection interface to increase purchases.
Comparison Charts & Trust Signals: Included "Protein Per Dollar" cost breakdowns, ingredient transparency, and athlete testimonials to reinforce credibility.
Interactive FAQ & Social Proof: Designed an expandable FAQ section addressing common fitness and nutrition concerns, along with user-generated content showcasing customer satisfaction.
Results
Improved Mobile Engagement: Optimized for fast load times and effortless scrolling, reducing bounce rates.
Higher Conversions: Clear, data-backed messaging and intuitive purchasing flow increased user intent to buy.
Stronger Brand Positioning: Successfully reframed jerky as a high-performance snack for athletes, setting it apart from competitors.
Key Takeaways
This project reinforced the power of mobile-first design, data-driven storytelling, and strategic UX choices in creating an engaging, high-converting landing page for fitness-focused consumers.